About This Trend
The #ISROfixYourPR trend refers to a movement calling for the Indian Space Research Organisation (ISRO) to improve its public relations.
According to News9Live, the movement has been gaining traction on social media platforms, with supporters arguing that ISRO's outreach efforts are lacking, particularly in comparison to other space agencies like NASA. A recent post highlighted the need for better engagement, citing the example of the NISAR satellite, a joint project between ISRO and NASA. The movement is being driven by space enthusiasts and journalists, who are using the hashtag to demand more transparency and communication from ISRO. This comes ahead of several upcoming launches, including the GSLV-F16 launch scheduled for July 30, 2025. As reported by various sources, the ISROfixYourPR movement is an attempt to 'outsources' the PR to journalists and creators, allowing for ISRO's story to be told to audiences that the space agency cannot reach through its own channels.