About This Trend

Chiipoke Grand Waterfall Campaign, a hashtag trending in Japan, revolves around a fictional anime-style character, Chiipoke, who promotes environmental conservation, particularly water preservation. Chiipoke, created by the Ministry of the Environment, aims to raise awareness about the importance of water conservation among the younger population. The trend is significant because it highlights the urgency of protecting Japan's natural resources, a pressing concern in the country.

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