About This Trend

FamilyMart's #うまい麺 campaign is a promotional series featuring a new line of premium noodle dishes, including cold soba, udon, and tanuki mazesoba, all supervised by renowned restaurants.

The campaign is trending now because FamilyMart has just launched these new products on May 20th, and a social media contest encourages customers to share their preferences using the hashtag for a chance to win prizes. .

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