About This Trend

液体ムヒ is a popular insect repellent product in Japan, known for its effectiveness against summer bugs and itching.

The product is currently trending due to its collaboration with ちいかわ (Chickawa), a beloved character in Japan, featuring cute and limited-edition packaging. Additionally, sightings of the product in stores and mentions by celebrities like 平野紫耀 (Sho Hirano) have further boosted its popularity. .

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