Ranks #12 on
Japan Trends
Started trending 4 hours 29 minutes ago
About This Trend
#生きがいってなんだろう is a social media project launched by Sony Life Insurance that explores the concept of ikigai, which refers to a person's purpose or reason for being.
The project is trending due to its recent launch and Sony Life Insurance's efforts to engage with the public through various events and giveaways, including a guitar giveaway related to the movie '父と僕の終わらない歌'