About This Trend

McDonald's Japan is promoting a social media campaign titled #金曜日は黄金の御馳走チキンタツタ (Friday is the Golden Feast Chicken Tatsuta).

The campaign is trending because users who reply with the hashtag can win a 1,000 yen McDonald's card in a weekly draw, ending on Fridays. It highlights the Chicken Tatsuta, a popular menu item featuring a thick, juicy chicken patty with tartar sauce. .

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