About This Trend

GU is a Japanese fast-fashion brand, and Chii is a popular character in Japan.

The GU and Chii collaboration, specifically the summer collection called 「ちいかわたちの夏休み」 (Chii's Summer Vacation), is trending due to its recent release on May 23, 2025, featuring a variety of summer-themed items that are enjoyable for both adults and children. .

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