About This Trend

ことばの日 is a Japanese observance on May 18th that emphasizes the appreciation and value of language. It is based on the wordplay of the numbers 5 (こ), 10 (と), and 8 (ば), which correspond to the date 5/18.

The trend is currently active due to May 18th being the designated day for this observance, with various campaigns and events, such as free in-game items in the popular RPG コトダマン and social media initiatives encouraging people to share their thoughts and gratitude through language. .

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