About This Trend

Bitter Melon Day is a day dedicated to celebrating the bitter melon vegetable, known as ゴーヤー in Japanese. It is recognized on May 8th due to a play on words in Japanese.

The trend is currently popular due to social media discussions about various bitter melon recipes, its cultural significance in regions like Okinawa, and promotions by local farmers and restaurants highlighting its health benefits and culinary uses. .

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