About This Trend

#CommercialActivismKE is a trending hashtag on Twitter that revolves around a growing concern in Kenya about the increasing number of companies using social justice causes as a marketing tool to promote their products or services. Commercial Activism, also known as "woke washing," refers to the practice of companies profiting from social and political issues without genuinely contributing to the causes they claim to support. The trend is popular on social media as people are calling out companies for their insincerity and lack of authenticity in their marketing strategies.

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