About This Trend

플로리얼 (Florial) is a South Korean fashion brand that has gained immense popularity on social media platforms like Twitter. Founded in 2014, the brand is particularly beloved among young Koreans and international fans alike for its unique blend of vintage and modern styles, featuring bold prints, bright colors, and eclectic silhouettes.

The brand's current trendiness can be attributed to its influencer-driven marketing approach, where popular K-pop idols and celebrities frequently don Florial's designs, further solidifying its status as a coveted fashion label among fans. Additionally, Florial's Instagram-worthy aesthetic has made it a go-to choice for social media enthusiasts, who flock to the brand's visually stunning feed for inspiration and fashion guidance.

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