About This Trend

Hora Pastel is a Brazilian cultural trend that originated in the 1980s, particularly among the lower-middle-class population. It is characterized by flashy, pastel-colored clothing, hairstyles, and accessories, often worn to parties and social events. The trend is currently popular on social media because it has become a symbol of Brazilian retro pop culture, evoking nostalgia and fascination among users, leading to a resurgence in its popularity.

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