About This Trend

Jaroch is a traditional music and dance style originating from Veracruz, Mexico. It is led by a lead singer, known as Soneros, who improvise lyrics, usually romantic or humorous, while the Jarocha ensemble plays the guitar-like jarana and other instruments. This trend is currently popular on Twitter due to the growing appreciation for Latin American cultural heritage and the infectious energy of Jaroch music, which resonates with users looking for new and exciting sounds.

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