Ranks #13 on
Worldwide Trends
Started trending 12 hours 29 minutes ago
About This Trend
冷たーい旨塩うどん is a new limited-edition cold savory salt udon noodle dish released by 丸亀製麺 (Marukame Udon), a popular Japanese udon restaurant chain.
This dish is trending because it marks the chain's first-ever salt-based soup for udon, featuring a unique combination of kombu (kelp) and Hokkaido scallops. The product is part of a summer campaign, priced starting at 520 yen, and is available from July 8 to early September.