About This Trend

Cerra is a Mexican businessman and TV Azteca's majority shareholder, and Rolito is a nickname for his son, Ricardo Salinas Pliego. The trend #cerrandoralito is about a controversy surrounding a leaked audio recording of Ricardo Salinas Pliego, where he seems to be ordering journalists to favor his father's business interests in their reporting. The trend is popular on Twitter because it has sparked a debate about media manipulation and corruption in Mexico, with many users expressing outrage and demanding accountability from those involved.

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