About This Trend
Udon Day is a food-related event celebrated in Japan, particularly in Kagawa Prefecture, where udon noodles are a specialty. It is observed on July 2nd and originates from a tradition where farmers would serve udon to celebrate the end of the rice-planting season.
The trend is currently popular due to Marugame Seimen, a well-known udon restaurant chain, offering their hot udon noodles at half price on this day. This promotion, along with the cultural significance of the day, has made it a widely discussed topic on social media.