About This Trend
うまアロハ is a Japanese phrase that translates to 'delicious Aloha,' referring to a Hawaiian-themed food campaign by the Japanese convenience store chain FamilyMart.
According to various sources, including news outlets and social media, FamilyMart has launched a new campaign called 'うまアロハ' (Delicious Aloha) featuring 12 different products inspired by Hawaiian cuisine, such as SPAM musubi, loco moco, and malasada. Tanonews reports that this campaign aims to evoke the feeling of a Hawaiian vacation, even if customers can't physically travel to the islands. Social media platforms like Instagram and TikTok have been flooded with promotions and ads for this campaign, featuring popular Japanese celebrities and influencers.