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スイカの日 is a Japanese holiday
According to Kochi News, today (July 27th) is celebrated as "スイカの日" in Japan. The holiday is based on a homophone, with the numerical pattern "7-2-7" sounding like "ナツナ" or "綱" in Japanese, referencing the pattern of a vine or rope. This unique phrase is used to commemorate the abundance and nutritional value of watermelons during the summer season. The holiday has caught the attention of various media outlets, including news articles on Yahoo! News.