About This Trend
ハンバーガーの日 is a Japanese commemorative day dedicated to the popular fast food item, the hamburger.
According to NBC News, this day was established in 1996 by McDonald's Japan to commemorate the opening of the first McDonald's restaurant in Japan, which took place on July 20, 1971, in the Ginza district of Tokyo. The event was marked by the opening of the first McDonald's store in the country, with the first hamburger priced at 80 yen. A feature article from Precious Japan provided coverage of the day's significance and its connection to McDonald's history in Japan. The commemoration is now observed annually, with many Japanese fast food chains and restaurants participating in the celebration.