Ranks #38 on
Worldwide Trends
Started trending 23 hours 11 minutes ago
About This Trend
July 26th is designated as "Summer Bath Day" in Japan, a day to enjoy the refreshing experience of bathing during the summer season.
According to Newsweek Japan, this trend is gaining attention due to a special event held at "森のなかの温泉 なんぶの湯" in Yamanashi Prefecture, which is promoting "726夏風呂の日" with various activities. The event includes special baths, refreshments, and giveaways, attracting significant interest on platforms like X. Additionally, companies like LIXIL are highlighting innovative bathing solutions, further popularizing the trend. The combination of cultural promotion and modern bathing innovations has made this topic widely discussed.