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About This Trend

Tamagotchi is a popular digital pet toy brand created by Bandai.

This trend is popular right now because it appears that Bandai has released a new collaboration with Sanrio, a Japanese company known for its cute characters, such as Hello Kitty, and other brands like Star Wars. The social media posts are promoting these new collaborative products, including special editions and bundles, which are generating buzz and interest among fans and collectors.