About This Trend

산불 때문 (Sanbul Ttaemune) is a Korean phrase that translates to "because of the forest fire" or "due to the forest fire". This trend is about the devastating wildfires that have been affecting South Korea, particularly in the eastern province of Gangwon. It is trending on social media because the massive forest fires have led to widespread destruction, evacuations, and air quality concerns, sparking public concern and outrage, with many netizens expressing sympathy for the affected areas and calling for swift action to combat the disaster.

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