About This Trend

진입장벽 (Jin-ip-jang-byeok), literally meaning "barrier to entry," refers to the phenomenon where individuals, especially younger generations, feel discouraged from pursuing their desired careers or starting their own businesses because of the extremely high barriers to entry, such as intense competition, high costs, and rigorous qualification requirements.

This trend is currently popular on social media because it resonates with many people who are struggling to find their place in a highly competitive job market, and are seeking solidarity and reassurance that they are not alone in their struggles.

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