About This Trend

팝업 예약 (Pop-up Reservation) is a trend where Korean consumers, particularly young adults, reserve tables at popular restaurants and cafes through social media platforms like Twitter and Instagram. These restaurants often have a limited number of seats available, creating a sense of exclusivity and scarcity that fuels the trend's popularity. The trend is significant because it highlights the influence of social media on consumer behavior and the desire for unique, Instagrammable experiences in Korea's vibrant food culture.

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