About This Trend

#WildflowerHour is a social media initiative that encourages people to share images and discussions about wildflowers found in Britain and Ireland every Sunday from 8-9pm.

The trend is currently gaining traction due to a new collection launch by the brand Maia, which has tied its release to the #WildflowerHour community. Additionally, the initiative is seeing increased participation from nature enthusiasts and botanists, further amplifying its online presence. .

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