About This Trend
Aadi is a sacred month in the Tamil Hindu calendar.
The recent surge in searches and posts can be attributed to the fact that Aadi Masam began on July 17, 2025. According to Facebook, the sacred month marks the beginning of an important spiritual period. On July 24, 2025, Aadi Amavasya, a significant festival, was celebrated. Digital Spy reported that Coronation Street revealed Aadi's risky new scheme in an early ITVX episode, generating mainstream media attention. Additionally, social media users posted about the cultural and spiritual significance of Aadi, as seen in a Vummidi Silverware Instagram post. A potential business angle, as mentioned in a Jammu Links News video, has also been discussed. These factors combined have led to the increase in discussions around Aadi.