About This Trend
A mile is a unit of distance and a term used in various contexts, including transportation and rewards programs.
The recent surge of interest in the term 'miles' can be attributed to its association with the aviation industry and loyalty programs. According to NBC News, flight mileage programs have been in the news following the bankruptcy of several airlines. Additionally, companies like Flying Blue are promoting their rewards programs, offering consumers the opportunity to earn miles on everyday purchases. This trend is likely driven by consumer interest in cost-effective travel options and the desire to accumulate rewards points.