About This Trend

The New Avengers is a rebranded team of superheroes introduced in the Marvel Cinematic Universe (MCU) film Thunderbolts. This group, led by Sam Wilson, emerges after the events of the movie, marking a new chapter in the Avengers saga.

The trend is currently surging due to the film's recent title change to The New Avengers just one week after its release. This strategic rebranding, following a decent opening weekend and positive word-of-mouth, aims to capitalize on the Avengers' legacy and generate excitement for future MCU projects. .

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