About This Trend
The Paloma is a popular tequila-based cocktail gaining attention for its refreshing blend of grapefruit and citrus flavors.
The Paloma's rise in popularity can be attributed to several factors. El Guapo recently launched a Salted Paloma mixer, simplifying the drink's preparation for home enthusiasts. Additionally, Comont introduced a ready-to-drink Paloma Blanco, further increasing its accessibility. The cocktail's versatility is highlighted by unique variations, such as the Poblano Paloma featured in Imbibe Magazine, which incorporates Aperol and poblano peppers. According to a recipe article from Imbibe Magazine, the Paloma's bittersweet profile is resonating with drinkers. These developments, combined with the cocktail's natural appeal during warmer seasons, have solidified its place as a trending drink.