About This Trend
The Mall Bangkae x Khaotung is a collaborative event between The Mall Bangkae, a shopping center in Bangkok, and Khaotung, a Thai celebrity or influencer.
The event is trending due to a recent campaign aimed at reaching 150,000 engagements on social media, with specific hashtags like #พาข้าวตังมาเดอะมอลล์ encouraging participation. The collaboration includes live events and interactive challenges to boost engagement and attract visitors to The Mall Bangkae.