About This Trend
Ilia is a clean beauty brand known for its non-toxic, vegan, and cruelty-free products, including best-selling items like the Super Serum Skin Tint SPF 40 and Limitless Lash Mascara.
The brand is currently trending due to the popularity of its award-winning products, recent promotions at major retailers like Sephora, and its strong presence in the clean beauty movement, which aligns with growing consumer demand for sustainable and ethical skincare.