About This Trend
#GiftOfVision is a social media campaign focused on providing eye care and medical services to underserved communities, particularly in countries like Pakistan. It involves various organizations and optician centers promoting their services and products as a way to give the gift of vision.
The campaign is currently trending due to its association with Mother's Day 2025, with many optician centers and hospitals offering exclusive eyewear and eye care services as a way to honor mothers, while also bringing attention to the importance of eye health and vision care for all. .