JAY FOR RALPH LAUREN

About This Trend

Jay is a member of the K-pop group ENHYPEN who has recently been featured in a campaign for Ralph Lauren.

Why is it trending? The campaign, which includes photos and videos of Jay modeling Ralph Lauren apparel, has sparked widespread excitement among fans and fashion enthusiasts. Social media platforms like TikTok and Twitter are flooded with posts and hashtags such as #JayxPoloRalphLauren, showcasing his involvement with the brand. Fans, known as ENGENE, are celebrating his representation in the fashion world, while media outlets are covering the collaboration extensively. The timing of the campaign coincides with high-profile events like Wimbledon, further amplifying its visibility.

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