About This Trend
ZespriObentoタイム appears to be a Japanese marketing campaign for Zespri's kiwi fruit.
According to the campaign's official X account, Zespri is collaborating with a team that fills lunchboxes with fruits, as seen in a recently aired commercial. The campaign encourages users to tweet about the ZespriObentoタイム using a specific hashtag, with participants having a chance to win a plush toy. The campaign has been discussed in various X posts and Yahoo! Real-time Search results. The first X post, dated an hour ago, shows a user trying the ZespriObentoタイム at a supermarket, while the second X post highlights the details of the campaign and its requirements.