About This Trend

Yum Yum is a popular instant noodle product from Ajinomoto, a well-known Japanese food and seasoning company. It is specifically known for its Tom Yum Kung flavor, which is a Thai-inspired soup flavor.

The trend is currently surging due to the launch of Yum Yum in Japan, with promotions featuring celebrity Koji Mukai in a new commercial campaign. The product's unique flavor and marketing efforts have sparked significant interest among food enthusiasts and fans of Thai cuisine. .

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