About This Trend

#食べてミーノ is a social media trend in Japan related to a new snack product called カルビーミーノ (Calbee Mino), featuring the popular Japanese boy band Snow Man in its commercial.

The trend is gaining traction due to the release of a new CM (commercial) for the product, where Snow Man members transform into tiny versions of themselves, called スノーマメ (Snow Mame), to promote the snack's unique taste and texture. The catchy jingle and the group's massive fanbase are driving its popularity online. .

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