About This Trend
July 25th is recognized as "かき氷の日" (Kakigori Day) in Japan, a day dedicated to enjoying shaved ice desserts.
According to Note, this day was established by the Japan Kakigori Association, combining the pun "なつごおり" (summer ice) with the historical context of a record-breaking temperature in Yamagata City on July 25, 1933. Recent media coverage from platforms like Note and Casabrutus has highlighted the significance of this day, encouraging people to indulge in kakigori as a refreshing summer treat. Social media platforms, including Instagram, have also promoted special deals and historical insights, further popularizing the trend.