Ranks #49 on
Japan Trends
Started trending 6 hours 26 minutes ago
About This Trend
Sanrio is a Japanese company known for its adorable characters, such as Hello Kitty.
According to recent news, Sanrio has been trending due to its various collaborations with popular brands and franchises, including Seventeen, Sushiro, and Rady. These partnerships have resulted in the release of limited-edition merchandise, such as clothing and accessories, which have generated significant buzz online. A feature article highlighted the launch of a Sanrio-themed cafe in Tokyo, further solidifying the brand's current popularity.