About This Trend

デーゲーム refers to daytime baseball games held on weekdays, a rare occurrence in professional sports. This trend is currently being adopted by Japanese baseball teams such as 楽天 and 日本ハム, as well as the NFL, which is scheduling a Christmas Day game between the Denver Broncos and Kansas City Chiefs.

The trend is gaining attention due to its strategic scheduling aimed at attracting broader audiences. In Japan, teams are targeting fans who cannot attend night games, such as students and workers, while in the U.S., the NFL is leveraging Prime Video to broadcast the Christmas Day game, capitalizing on the holiday break to maximize viewership. .

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