About This Trend

Jリーグチップス is a retro snack featuring trading cards of J League players, originally popular in the 1990s. The chips, released by Calbee, included collectible cards of footballers, making them a beloved item among fans.

The snack is trending now due to its revival as part of J League's promotional activities for J League Day on May 15th. The chips are being distributed at stadiums during matches on May 17th and 18th, with a social media campaign offering complete card sets as prizes, engaging both nostalgic fans and new supporters. .

---