About This Trend
Boost refers to a term commonly used in product branding and marketing, particularly in health and wellness sectors, to denote products designed to enhance nutrition, hydration, or energy levels.
The trend is currently popular due to increased consumer focus on health and wellness, with brands like BOOST® nutritional drinks and My Clarins RE-BOOST hydra-matifying cream emphasizing their products' ability to provide extra nutrition, hydration, or immune support, aligning with modern self-care and wellness trends.