About This Trend
Hugo is a European fashion brand known for its high-end clothing and accessories.
According to various online platforms, Hugo has been trending lately due to its recent fashion drops and collaborations. The brand's official social media accounts have been promoting its new graphic T-shirts, which have received significant attention online. Additionally, the brand's popularity has been fueled by its association with various celebrities and influencers. A feature article highlighted the rise of the Hugo Spritz cocktail, which has become a popular summer drink.