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About This Trend
The American Conference is a collegiate athletic conference in the United States.
According to ESPN, the conference has rebranded itself from the American Athletic Conference (AAC) to the American Conference, introducing a new mascot named 'Soar' the eagle. This change aims to eliminate confusion with the Atlantic Coast Conference (ACC). The conference's modernized brand identity was launched ahead of football media days. A feature article provided coverage of the conference's rebranding and the introduction of its new eagle mascot.