About This Trend
The term "ポップアップイベント" refers to a pop-up event, which is a temporary event or store that appears in a specific location.
According to Nikkan Sports, Snow Man is hosting their first pop-up event, "Snow Man 1st POP−UP", in five cities across Asia, including Tokyo, Seoul, and Bangkok. The event will feature limited edition goods and a photo booth where fans can take pictures with the members. Further details about the event are available. The pop-up event trend has been increasing in popularity, with various brands and artists using this format to connect with their audience. As reported by PR Times, other brands like Valentino have also been hosting pop-up events to showcase their latest collections.