About This Trend
The #ICEICEICETEA trend refers to a specialty tea drink offered for free during a promotional event called '夏のアイスティースタンド' (Summer Afternoon Tea Stand).
According to a recent article on Instagram, the event takes place from July 25th to August 3rd, 2025, at the vacant lot in Shimokitazawa's Shotengai area, where participants can enjoy a refreshing ICEICEICE TEA topped with Sakuraremon, a lemon-flavored drink. The event is a collaboration between Kirin Company and other local businesses to provide a cool and refreshing experience for customers during the hot summer months. A related video on YouTube explains that the event is a limited-time offer, making it a novelty that has attracted attention. This promotion has been widely publicized on various platforms, including X (Twitter), Instagram, and YouTube, resulting in a significant increase in online interest and buzz around the #ICEICEICETEA hashtag.