About This Trend
The pant is a type of garment that is both a verb and an adjective, referring to pants.
Why is it trending?
Outdoor apparel brands are releasing new pant collections for summer and fall, focusing on comfort and performance features such as stretchy materials and waterproofing. Athleisure wear continues to grow in popularity. Brands like The North Face and Columbia Sportswear are highlighting their pant offerings with social media campaigns. Online retailers are promoting their pant sales to coincide with the back-to-school season.