About This Trend

Big Pharma refers to the largest and most profitable pharmaceutical companies, such as Pfizer, Johnson & Johnson, and Merck, which dominate the global drug manufacturing industry.

Big Pharma is currently trending due to recent developments, including a historic $700 million settlement in Hawaii with pharmaceutical giants and discussions about Trump's threats of tariffs on these companies. Additionally, rising medical costs and the industry's significant advertising spending, such as Novo Nordisk's $208 million on Ozempic ads, are contributing to the ongoing conversation. .

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