About This Trend
DUDE Wipes are a brand of flushable wet wipes.
According to the Cleveland Browns' official website, the team has announced a partnership with DUDE Wipes to present their new alternate helmet for the 2025 season, dubbed 'Alpha Dawg.' This news comes amidst a viral campaign by the brand, with recent posts on social media platforms such as Instagram and Twitter, including a video on YouTube. The campaign appears to be capitalizing on the current cultural phenomenon, showcasing the brand's products in a humorous and lighthearted manner. According to a recent article by Marketing Dive, the brand is leveraging the conversation around wiping culture to promote their products. The campaign's success is evident in the number of mentions and engagement metrics on social media.