About This Trend

El Jefe is a Spanish term meaning 'The Boss,' currently trending across multiple contexts, including a popular restaurant in Pomona known for its bold flavors and anniversary celebrations, as well as a reference to Gregg Popovich at a recent Spurs press conference.

The trend is driven by the restaurant's promotions, including new menu items like the El Jefe Burrito, and the viral moment of Popovich wearing an 'El Jefe' shirt, coinciding with the NBA playoffs. .

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