About This Trend

Malort is a traditional wormwood-based digestif, specifically associated with Jeppson's Malört, a Swedish schnapps-style liqueur that has been a Chicago staple since the 1930s.

The trend is currently surging due to the recent popularity of Malört Sucks Candies, which originated as an April Fool's Day joke but became a real product. Social media is flooded with reactions to the bitter, divisive flavor, making it a viral sensation and a topic of both curiosity and humor. .

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